What do I need to include in my blog?

So, you’re contemplating a blog and now you’re seeking inspiration to get you going. Before we delve into ‘How’ (coming up in later articles) I thought it would help to give you some types of blogs which you might like to consider.

This is, by no means, an exhaustive list, but a few suggestions to get the creative juices flowing for you. And you don’t have to be tied to one style – you may find that you can mix and match between different types of blogs. In fact, I’d recommend it – it keeps things fresh for you and for your audience.

Sharing wisdom

We all have unique knowledge skills and talents in our professional and personal lives. So you can blog about it – be it a new perspective, knowledge, your experiences or just handy hints. This type of blog is even more powerful if you ask guests to blog for you too – getting their wisdom to combine with yours.  For example, on my sister website, the illustrator of one of  my books blogged about creating the artwork.

Enhancing customer experience

These types of blogs are most relevant if you have a customer (in other words, if you’re a business or charity) and want to help them get more from the product or service you provide. If, for example, you’re the manufacturer of a cooking ingredient, you can suggest new dishes to try it in. Or, if you provide a service, you can blog about things that are relevant to your client base.  For example, one of my clients – an accountant – recently wrote a blog about preparing for self-assessment.

Charting an adventure or challenge

Suppose you’re planning to cycle across the Himalayas this summer or emigrate to Italy to fulfil a life’s ambition. You can blog on the highs and lows of the preparation, the event, and the aftermath of that adventure. These usually have a limited lifespan but as well as being of interest to friends, family, and others in similar positions, it’s a nice way to create a record of something significant.

Your experiences of…

If you’re promoting a cause of any kind, you can blog on the different perspectives that relate to it. Charities do this a lot of course, and again guest blogs are part of the make-up of these. So, if you have experiences of something you can share, you can blog on what life is like with a particular health condition or lifestyle (life as a commuter, for example).

The existential or experiential blog

I’ve occasionally pondered with the idea of doing this – just creating a ‘stream of consciousness’ and putting it out into the world to see what happens. This is writing as a pure art form and there is nothing wrong with that. It may have a very limited audience though (or, possibly, attract a rather strange one!).

Or you could just blog to entertain. And why not? If you have something to say worth hearing, then why not say it?

If writing just isn’t your thing but you’d still like to have a blog, we’ve got you covered. Our team of talented blog writers can create and implement regular and impactful content for you that speaks directly to your target audience – get in touch to find out more about our regular blogging services.