The expert voice Archives - Creative Words

The Expert Voice

The expert voice

There are so many different ways to get out there with content and, for most small businesses who are busy and juggling lots of different things, all those channels can be baffling and confusing. Frankly, it is tough to know where to start and what to do so doing nothing feels safer. Even more so

Video for Business – Yeah But…

“Hey, you ought to do a video or Facebook Live for your business!” That’s quite an ask isn’t it? How does it make you feel? From what I’ve encountered over the past two years it usually is followed by “That’s a great idea but…” Maybe you’ve said or thought this to yourself? And it’s totally

The Communication Superpowers

Are you fed up with blogs that start with thought-provoking questions? Does a bulleted list give you the vapours? Have you been given so many tips and tricks that in the end all you want to do is just be told what to do? As it happens, not many of us like being told what

Why, How & What to Blog?

Why? Blogging is the perfect way of engaging your target audience by gifting them a snippet of what you do, to ideally whet their appetite for your paid content. Can you imagine having an endless stream of interested individuals who love what you do and are ready to part with their cash on your products?

Anyone Can with Canva!

As the online market place expands, it’s increasingly important to develop ways to stand out from the crowd. Chances are, your business is in an already-busy sector, so showcasing your uniqueness through your visual content can be the thing that lifts you out of the sea of ‘vanilla’ and helps people to notice you! Weaving

Podcasting – What is it and Why do I Need One?

We’re all told that small businesses must have a social media presence. Whilst this will likely depend on the market,  Facebook, Twitter, LinkedIn and YouTube are all staples of an effective social media strategy. Whether the aim is to generate leads, raise awareness or simply show that you’re active, podcasts are another valuable tool in

Want To Be More Consistent With Your Content?

As a mindset coach to entrepreneurs and small business owners, the conversation I frequently hear is this: I know I should be writing blogs/recording videos/being more active on social media, but I just can’t seem to get going with it. Help!  The good news is, everyone has the ability to ‘get going’ with it, but

Let’s get Physical!

Print is where it all comes together Words are the remit of the copywriter and they will show up on the web and in social media and PR and in print, packaging and display. Visuals are the remit of the graphic designer, and the first piece of work will be your brand and the shortcut

Keeping up with Social Media

I just love Social Media! I’m Alicia. I work part-time from home helping to organise Facebook content, working with content writers and a graphic designer to create posts and articles, mainly for Facebook groups which have thousands of members. Creating good Social Media content can be detail orientated and repetitious but I love how it

Have a Golden Christmas

Over the last 10 weeks or so, Creative Words has been seeking out the wisdom of a range of experts in their field, to bring you their perspective on different methods of getting your content out there. We’ve spoken to: Luke Magnay about video Jo De Rosa about blogging Katie Foster about visuals and using