Create something wonderful
Creating something wonderful for our clients is a value that runs through everything we do at Creative Words. You see, Content Alchemy is about transformation and creating gold. That’s why the content we create for our clients is bespoke, personal and authentically and wonderfully ‘you’! Yes, the creation process may take a little longer and cost a little more, but honestly we feel it’s worth it. Why? Well, because what we create ensures our clients’…
Doing right by our clients
It would be nice to think that doing right by clients was a value that every business honoured, but sadly it isn’t necessarily the case. Where some might do work for work's sake, that’s not what we do. At Creative Words we want to do right by our clients, so, if we don’t think we can help, or if now isn’t the right time, we’ll say so. If we make a mistake we’ll own up…
Make a difference to the world
How often do you stop and think about how privileged your life is compared to hundreds of millions of others? The world is full of people who are not as fortunate as we are. It’s shocking and humbling to think that the basic standard of living that we’re accustomed to, is the equivalent of unheard-of luxury for some of our fellow humans. And then there’s our environment that’s under huge threat because of an ingrained…
How We Live Our Values
Did you know that over 80% of people make a buying decision based on the values of an organization? That’s a lot of people! While your sharp well written sales copy will bring customers in, when faced with a choice between you and your competitors, an alignment with a company's values is often the deciding factor for where people ultimately spend their money. Are you clear on what your values are? If you are, great,…
Planning your Content for 2021
December! A month of frenzy and then, on the 26th, it all goes quiet for a few days. For most small business owners, this is a great time to draw breath, reflect and plan for the new year. So, if during your pause, you’re thinking about content plans for the coming year, here are my top tips on what to consider. 1. What worked in 2020 2020 was not a ‘normal’ year by any stretch…
Sharing your wisdom from the stage
Being a speaker and sharing your wisdom from the stage isn’t for everyone! For some, the idea of being centre stage in front of an audience without a script to read from is one of the most terrifying things they can imagine! But, for those of you who like the idea of being a public speaker, it’s a really great way to share your content and be seen as someone who has something valuable and…
Providing the fishing net
Providing the fishing net? I can imagine you’re wondering what on earth I’m talking about and how this can possibly relate to content for income? Bear with me and I’ll explain! As the saying goes… “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” So, when it comes to training, this is ultimately what you’re doing. You’re taking the current…
Online membership – From a one-to-one to one-to-many model
If you're looking to move from a 1:1 to 1: many model, online memberships are a great option to explore. To be clear – online training and online memberships are provided on the same or similar platforms; the difference lies in the outcome you’re looking for and how people pay you. Payment for online memberships are usually monthly, though you might also like to offer an annual payment that’s at a slightly reduced price. Monthly…