How to keep customers coming back with regular content
Regular contact with your customers is an essential part of great relationship building. Like any relationship this needs your time and attention, but the benefits (for you both) massively outweighs the work it takes to provide them with regular content. You’ve got their custom – job done isn’t it? Regular contact ensures you’re kept front of mind when your customers next need you and gives them additional piece of mind that their initial decision to…
Creating delighted customers from day one
Using content to give new customers a great experience Creating delighted customers from day one is a priority for every business. While it’s good to celebrate every new customer you get – it’s great news that warrants a few high-fives and a moment or two to feel grateful – once the celebrating is over what else do you need to do to keep them happy and retain their loyalty? Have I made the right decision?…
The Content Gold businesses often forget
There is an oft-forgotten type of Content Gold. One which is so important and yet frequently slips off the radar. Can you guess what it is? No? It’s Customer Care Content. We’ve gone to all the trouble (not to mention financial outlay) to attract a customer and get them to buy from you so it would be crazy to then forget all about them in the frenzy to attract someone else. Your devoted fans The…
Over the line – how to create effective sales copy
A decision isn’t a sale! Listen carefully, I will say that again for you… A decision is not a sale! For example – “I’ve decided to take a trip to Jordan.” I haven’t booked my flights yet, though. See the difference? A decision to go to Jordan has been made but no concrete action has been taken yet to actually get me there. So, taking people over the line means creating effective sales copy that…
Getting to a decision
The primary role of marketing is to get people to the point where they think, “Yes, this is the business for me.” To be clear though, that does not mean they’ve actually placed an order. Getting people to a decision is actually the toughest step, because there are so many factors that influence it. Consider this… To bring people to a decision-point, here are some things to consider: Once this step is passed most of the…
Cultivating Interest
If you want people to be interested in your services and products, you need to cultivate this and demonstrate the value you bring. This is where long-form content comes to the fore. Consider this… When you want to generate interest in what you do here are a few things to bear in mind: ‘People buy people’ – who you are is as important as what you sell. Chances are there’s more than one business offering…
Raising awareness with content
When building a marketing strategy and plan, the first thing you need to do is make people aware that you exist as a business and what you do. I know this might seem obvious, but you’d be surprised how many people just don’t give their attention (or enough attention) to this step. Consider this… To get us underway, here are some things to consider: Who is your ideal customer? – who do you need to…
Using content to make a market
When we think of content from a business perspective, we most commonly think of it in relation to marketing. We think of websites, blogs, social media and emails – all designed to generate leads for our business. It isn’t the only type of content, of course, but since it is the one we all think of, this blog series on making a market will cover a range of different ways you can use great content to…