The Content Alchemy Blog

Hands up who loves a good story? Me too! Children and adults alike, we all resonate with stories in some way. And the story of your business is no different. Told in the right way, it can be just as engaging as Jack and the Beanstalk or Rumpelstiltskin. Facts tell and stories sell! So, to attract, engage and retain your business audience, it’s time to get comfortable with being a storyteller. Elements of a great…

At Creative Words our people are the beating heart of our business and are always more important than profit. They come first. Always. And while we’ll always do what we can to deliver great work for our clients, every member of our team is a human being first and deserves to be treated with respect. They’re all entitled to guilt-free holidays, to work reasonable hours, and to take time off if they’re sick or facing…

Being the gift of time is not only one of our values, it is our vision too. And, as we celebrate our 4th anniversary, it’s as important to us as ever. Creative Words founder and director, Cate, explains, “The idea of being the gift of time came to me before our other values were formed. In fact, it came before the business itself was formed! “You see, I’ve always felt my most fulfilled when I’ve…

Creating something wonderful for our clients is a value that runs through everything we do at Creative Words. You see, Content Alchemy is about transformation and creating gold. That’s why the content we create for our clients is bespoke, personal and authentically and wonderfully ‘you’! Yes, the creation process may take a little longer and cost a little more, but honestly we feel it’s worth it. Why? Well, because what we create ensures our clients’…

It would be nice to think that doing right by clients was a value that every business honoured, but sadly it isn’t necessarily the case. Where some might do work for work's sake, that’s not what we do. At Creative Words we want to do right by our clients, so, if we don’t think we can help, or if now isn’t the right time, we’ll say so. If we make a mistake we’ll own up…

How often do you stop and think about how privileged your life is compared to hundreds of millions of others? The world is full of people who are not as fortunate as we are. It’s shocking and humbling to think that the basic standard of living that we’re accustomed to, is the equivalent of unheard-of luxury for some of our fellow humans. And then there’s our environment that’s under huge threat because of an ingrained…

Did you know that over 80% of people make a buying decision based on the values of an organization? That’s a lot of people! While your sharp well written sales copy will bring customers in, when faced with a choice between you and your competitors, an alignment with a company's values is often the deciding factor for where people ultimately spend their money. Are you clear on what your values are? If you are, great,…

December! A month of frenzy and then, on the 26th, it all goes quiet for a few days. For most small business owners, this is a great time to draw breath, reflect and plan for the new year. So, if during your pause, you’re thinking about content plans for the coming year, here are my top tips on what to consider. 1. What worked in 2020 2020 was not a ‘normal’ year by any stretch…