The Content Alchemy Blog

One of the greatest settings for telling your story is in blogs. This is the place where you can go into lots of detail and really share your journey, your knowledge, and your expertise. The ideal length for a blog is between 500-1000 words. This is long enough to make your story engaging and value driven. Any longer and people will likely just switch off. Serialise your story Keeping the 500-1000 words in mind, to…

Social Media is an immediate form of content that’s fast paced and mainly focused on the present. So, when you’re telling your business story using this medium, it’s important not to spend too much time dwelling on history. Because of the speed at which social media moves, sharing the in-the-moment parts of your story (e.g., the ‘here and now’ of your business life) will be far more interesting and engaging for your followers. So, what…

Having a website is pretty much a ‘given’ for most businesses these days. When someone visits it, you want them to fall in love with what they see and experience a warm and fuzzy resonance with the content. What a lot of people don't realise, is that their website needs to tell two clear stories. Your customer story The first and most important is your customer story. This story is woven through the fabric of…

Hands up who loves a good story? Me too! Children and adults alike, we all resonate with stories in some way. And the story of your business is no different. Told in the right way, it can be just as engaging as Jack and the Beanstalk or Rumpelstiltskin. Facts tell and stories sell! So, to attract, engage and retain your business audience, it’s time to get comfortable with being a storyteller. Elements of a great…

At Creative Words our people are the beating heart of our business and are always more important than profit. They come first. Always. And while we’ll always do what we can to deliver great work for our clients, every member of our team is a human being first and deserves to be treated with respect. They’re all entitled to guilt-free holidays, to work reasonable hours, and to take time off if they’re sick or facing…

Being the gift of time is not only one of our values, it is our vision too. And, as we celebrate our 4th anniversary, it’s as important to us as ever. Creative Words founder and director, Cate, explains, “The idea of being the gift of time came to me before our other values were formed. In fact, it came before the business itself was formed! “You see, I’ve always felt my most fulfilled when I’ve…

Creating something wonderful for our clients is a value that runs through everything we do at Creative Words. You see, Content Alchemy is about transformation and creating gold. That’s why the content we create for our clients is bespoke, personal and authentically and wonderfully ‘you’! Yes, the creation process may take a little longer and cost a little more, but honestly we feel it’s worth it. Why? Well, because what we create ensures our clients’…

It would be nice to think that doing right by clients was a value that every business honoured, but sadly it isn’t necessarily the case. Where some might do work for work's sake, that’s not what we do. At Creative Words we want to do right by our clients, so, if we don’t think we can help, or if now isn’t the right time, we’ll say so. If we make a mistake we’ll own up…