The Content Alchemy Blog

How you handle change is key for every business. Let’s be honest, the vast majority of us don’t respond well to it, and our reaction is actually a primal response, because ‘staying the same’ equates to staying safe. So, when there’s change occurring, the main priority for your business is to adopt a communication style that helps your people feel as safe as is humanly possible, while you navigate the changes together. Let’s take a look…

The way you welcome aboard new joiners is vital – first impressions are very important! Statistically a third of new joiners quit in their first few months of a new job, while another third say they knew in their first week that this was a place they wanted to stay for the long-term. So, the lesson here is to invest a little thought and time to retain and make the most of your people. Let’s…

Knowing how to communicate with your people in uncertain times is crucial for your business. At times of rapid change, many of your people will be scared and looking to you for guidance and to let them know, to the best of your ability, what’s going to happen to them. There are a few practical steps you can take with the way you communicate, that will help people feel calmer and more informed about the…

As the saying goes, ‘people are your greatest asset’! While it might be an old saying, can you, hand-on-heart, say it’s true in your business? Do you value all of your people, regardless of the position they hold? If you do that’s great, but do you actually show them they’re valued? Scott Adams once described this saying as one of the ten lies of business management, and personally I think that’s a crying shame! Let…

Okay. I know what you are thinking: “Testimonials? For Customer engagement? Surely a testimonial is marketing?” For you and your business – yes it is! But it’s also so much more than that. The power of testimonials  There’s a huge win-win for both you and your customers when it comes to giving and receiving testimonials. Firstly, it gives you the opportunity to reconnect with a customer again. You can ask them questions such as, “Before…

Adding value to your existing customers goes a long way to keeping them happy. For instance, have you ever seen companies who offer new customers a great discount which you – the loyal customer – don’t get? Annoying isn’t it! Your loyal customers should always feel valued above any new customer (it’s what keeps them loyal!). So, take care of them by giving them things that no one else gets. Ways to add value There…

Whether we like it or not things go wrong – it’s a fact of life – but when the proverbial hits the fan, how do you handle your unhappy customers? Getting this right from the get-go is vital to whether they come back or not. So, let’s take a look at some things you’ll want to consider if or when you’re confronted with this situation. It’s how you handle it that matters You can turn…

Regular contact with your customers is an essential part of great relationship building. Like any relationship this needs your time and attention, but the benefits (for you both) massively outweighs the work it takes to provide them with regular content. You’ve got their custom – job done isn’t it? Regular contact ensures you’re kept front of mind when your customers next need you and gives them additional piece of mind that their initial decision to…