How We Live Our Values
Did you know that over 80% of people make a buying decision based on the values of an organization? That’s a lot of people! While your sharp well written sales copy will bring customers in, when faced with a choice between you and your competitors, an alignment with a company's values is often the deciding factor for where people ultimately spend their money. Are you clear on what your values are? If you are, great,…
Planning your Content for 2021
December! A month of frenzy and then, on the 26th, it all goes quiet for a few days. For most small business owners, this is a great time to draw breath, reflect and plan for the new year. So, if during your pause, you’re thinking about content plans for the coming year, here are my top tips on what to consider. 1. What worked in 2020 2020 was not a ‘normal’ year by any stretch…
Sharing your wisdom from the stage
Being a speaker and sharing your wisdom from the stage isn’t for everyone! For some, the idea of being centre stage in front of an audience without a script to read from is one of the most terrifying things they can imagine! But, for those of you who like the idea of being a public speaker, it’s a really great way to share your content and be seen as someone who has something valuable and…
Providing the fishing net
Providing the fishing net? I can imagine you’re wondering what on earth I’m talking about and how this can possibly relate to content for income? Bear with me and I’ll explain! As the saying goes… “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” So, when it comes to training, this is ultimately what you’re doing. You’re taking the current…
Online membership – From a one-to-one to one-to-many model
If you're looking to move from a 1:1 to 1: many model, online memberships are a great option to explore. To be clear – online training and online memberships are provided on the same or similar platforms; the difference lies in the outcome you’re looking for and how people pay you. Payment for online memberships are usually monthly, though you might also like to offer an annual payment that’s at a slightly reduced price. Monthly…
How to write a best-selling book and become a millionaire…
If you want to write a best-selling book and become a millionaire, be prepared for a long hard journey and a big dose of luck! Books, in and of themselves, aren’t usually big money-spinners – sorry to shatter any dreams you had around that! While we like to imagine that writers spend their days focusing solely on creating their literary masterpieces, in reality very few writers only write books. Most see their writing as a…
Passive Income – make money while you sleep
“Make money while you sleep” is how passive income streams are generally marketed these days. Sounds like a very attractive prospect doesn’t it, and how hard can it be? Surely if so many people are doing it, it must be simple right?! Simple – yes. But don’t be fooled because simple doesn’t mean effortless. So, what does it take? Creative Words provides content alchemy. We transform our client’s material into gold – and we often…
The ‘Official’ content for your people
There is ‘official’ content for your people that is essential, required and legally needed. While Creative Words is of course great at creating content, we’re not qualified to talk about this particular type of 'official' content. So, for this final blog in our series we’ve invited HR specialist, Pippa Dennitts of Sagegreen, to share her knowledge and expertise to help ensure you get this piece just right. Over to you Pippa… In my role I…