The Content Alchemy Blog

When it comes to story writing, according to Nigel Watts in his book, ‘Writing a Novel and Getting it Published’, there are 8 key stages to a great story. You may be looking at this and wondering how this relates to your business but, as you’ll see, this gives you a helpful template from which to hang any story – including that of your business. Stage 1: Stasis This first stage is all about setting…

When it comes to your lead to sale process, great content plays a vital role. To create a content-rich customer journey, one of the tried and tested best-practice models I recommend is the A.I.D.A principle, which first emerged back in the late 1800s. The A.I.D.A acronym stands for: Awareness Interest Desire Action For businesses with marketing and sales teams, your marketeers get things underway by creating content that brings awareness to your brand. This engages…

[kc_row use_container="yes" force="no" column_align="middle" video_mute="no" _id="31366"][kc_column width="12/12" video_mute="no" _id="881614"][kc_column_text] Something you’ll hear us say often here at Creative Words, is that content is anything that adds value to an audience. Therefore, so is networking. When people go networking and someone asks about their business, they all too often start with “we” or their name and then the category that their business fits into. But the cold hard truth is, no one really cares about who…

Your business story doesn’t always have to be told by you. In fact, in the right situation, it can be more powerful when it’s told from the perspective of your clients in the form of a great testimonial. There’s a huge win-win for both you and your clients when it comes to giving and receiving testimonials. Asking for a testimonial is a great way to reconnect with your client and have them share their experience…

One of the greatest settings for telling your story is in blogs. This is the place where you can go into lots of detail and really share your journey, your knowledge, and your expertise. The ideal length for a blog is between 500-1000 words. This is long enough to make your story engaging and value driven. Any longer and people will likely just switch off. Serialise your story Keeping the 500-1000 words in mind, to…

Social Media is an immediate form of content that’s fast paced and mainly focused on the present. So, when you’re telling your business story using this medium, it’s important not to spend too much time dwelling on history. Because of the speed at which social media moves, sharing the in-the-moment parts of your story (e.g., the ‘here and now’ of your business life) will be far more interesting and engaging for your followers. So, what…

Having a website is pretty much a ‘given’ for most businesses these days. When someone visits it, you want them to fall in love with what they see and experience a warm and fuzzy resonance with the content. What a lot of people don't realise, is that their website needs to tell two clear stories. Your customer story The first and most important is your customer story. This story is woven through the fabric of…

Hands up who loves a good story? Me too! Children and adults alike, we all resonate with stories in some way. And the story of your business is no different. Told in the right way, it can be just as engaging as Jack and the Beanstalk or Rumpelstiltskin. Facts tell and stories sell! So, to attract, engage and retain your business audience, it’s time to get comfortable with being a storyteller. Elements of a great…