The Content Alchemy Blog

Okay. I know what you are thinking: “Testimonials? For Customer engagement? Surely a testimonial is marketing?” For you and your business – yes it is! But it’s also so much more than that. The power of testimonials  There’s a huge win-win for both you and your customers when it comes to giving and receiving testimonials. Firstly, it gives you the opportunity to reconnect with a customer again. You can ask them questions such as, “Before…

Adding value to your existing customers goes a long way to keeping them happy. For instance, have you ever seen companies who offer new customers a great discount which you – the loyal customer – don’t get? Annoying isn’t it! Your loyal customers should always feel valued above any new customer (it’s what keeps them loyal!). So, take care of them by giving them things that no one else gets. Ways to add value There…

Whether we like it or not things go wrong – it’s a fact of life – but when the proverbial hits the fan, how do you handle your unhappy customers? Getting this right from the get-go is vital to whether they come back or not. So, let’s take a look at some things you’ll want to consider if or when you’re confronted with this situation. It’s how you handle it that matters You can turn…

Regular contact with your customers is an essential part of great relationship building. Like any relationship this needs your time and attention, but the benefits (for you both) massively outweighs the work it takes to provide them with regular content. You’ve got their custom – job done isn’t it? Regular contact ensures you’re kept front of mind when your customers next need you and gives them additional piece of mind that their initial decision to…

Using content to give new customers a great experience Creating delighted customers from day one is a priority for every business. While it’s good to celebrate every new customer you get – it’s great news that warrants a few high-fives and a moment or two to feel grateful – once the celebrating is over what else do you need to do to keep them happy and retain their loyalty? Have I made the right decision?…

There is an oft-forgotten type of Content Gold. One which is so important and yet frequently slips off the radar. Can you guess what it is? No? It’s Customer Care Content. We’ve gone to all the trouble (not to mention financial outlay) to attract a customer and get them to buy from you so it would be crazy to then forget all about them in the frenzy to attract someone else. Your devoted fans The…

A decision isn’t a sale! Listen carefully, I will say that again for you… A decision is not a sale! For example – “I’ve decided to take a trip to Jordan.” I haven’t booked my flights yet, though. See the difference? A decision to go to Jordan has been made but no concrete action has been taken yet to actually get me there. So, taking people over the line means creating effective sales copy that…

The primary role of marketing is to get people to the point where they think, “Yes, this is the business for me.” To be clear though, that does not mean they’ve actually placed an order. Getting people to a decision is actually the toughest step, because there are so many factors that influence it. Consider this… To bring people to a decision-point, here are some things to consider: Once this step is passed most of the…