The Content Alchemy Blog

If you want to write a best-selling book and become a millionaire, be prepared for a long hard journey and a big dose of luck! Books, in and of themselves, aren’t usually big money-spinners – sorry to shatter any dreams you had around that! While we like to imagine that writers spend their days focusing solely on creating their literary masterpieces, in reality very few writers only write books. Most see their writing as a…

“Make money while you sleep” is how passive income streams are generally marketed these days. Sounds like a very attractive prospect doesn’t it, and how hard can it be? Surely if so many people are doing it, it must be simple right?! Simple – yes. But don’t be fooled because simple doesn’t mean effortless. So, what does it take? Creative Words provides content alchemy. We transform our client’s material into gold – and we often…

There is ‘official’ content for your people that is essential, required and legally needed. While Creative Words is of course great at creating content, we’re not qualified to talk about this particular type of 'official' content. So, for this final blog in our series we’ve invited HR specialist, Pippa Dennitts of Sagegreen, to share her knowledge and expertise to help ensure you get this piece just right. Over to you Pippa… In my role I…

When it comes to communicating with your people, it’s important to understand that regular engagement isn’t a ‘once and done’ thing. When people first join, they’re like sponges soaking in information about who you are as a business and why the way you do things matters. Over time however people forget unless, of course, they’re kept engaged and connected to the business. The best way to ensure engagement is to have a plan for your…

How you handle change is key for every business. Let’s be honest, the vast majority of us don’t respond well to it, and our reaction is actually a primal response, because ‘staying the same’ equates to staying safe. So, when there’s change occurring, the main priority for your business is to adopt a communication style that helps your people feel as safe as is humanly possible, while you navigate the changes together. Let’s take a look…

The way you welcome aboard new joiners is vital – first impressions are very important! Statistically a third of new joiners quit in their first few months of a new job, while another third say they knew in their first week that this was a place they wanted to stay for the long-term. So, the lesson here is to invest a little thought and time to retain and make the most of your people. Let’s…

Knowing how to communicate with your people in uncertain times is crucial for your business. At times of rapid change, many of your people will be scared and looking to you for guidance and to let them know, to the best of your ability, what’s going to happen to them. There are a few practical steps you can take with the way you communicate, that will help people feel calmer and more informed about the…

As the saying goes, ‘people are your greatest asset’! While it might be an old saying, can you, hand-on-heart, say it’s true in your business? Do you value all of your people, regardless of the position they hold? If you do that’s great, but do you actually show them they’re valued? Scott Adams once described this saying as one of the ten lies of business management, and personally I think that’s a crying shame! Let…