Making a market

Using content to make a market

When we think of content from a business perspective, we most commonly think of it in relation to marketing. We think

Raising awareness with content

When building a marketing strategy and plan, the first thing you need to do is make people aware that you

Cultivating Interest

If you want people to be interested in your services and products, you need to cultivate this and demonstrate the

Getting to a decision

The primary role of marketing is to get people to the point where they think, “Yes, this is the business

Over the line – how to create effective sales copy

A decision isn’t a sale! Listen carefully, I will say that again for you… A decision is not a sale!