Using content to make a market

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When we think of content from a business perspective, we most…

Raising awareness with content

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When building a marketing strategy and plan, the first thing…

Cultivating Interest

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If you want people to be interested in your services and products,…

Getting to a decision

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The primary role of marketing is to get people to the point where…

Over the line – how to create effective sales copy

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A decision isn’t a sale! Listen carefully, I will say that…

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