“Make money while you sleep” is how online membership services are being marketed these days. It all sounds very attractive. And how hard could it be? The idea is to put the materials you already deliver in one-to-one or small group workshops online and sell it, so everything is already there. Simple. Simple – yes.
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Online Membership
How? The LAST question to ask
If you have struck on a brilliant idea for a training course, an e-book series or a membership service, you are probably feeling pretty excited right now. “Right. It is going to take my business to a whole new level. I can’t wait to get it out there. How do I do it?” Step one
It really helps to know what your membership service is FOR!
Okay. I know that title sounds like a ridiculously obvious statement, but you’d be surprised how many people have never considered their online membership at a strategic level and thought about purpose. But, if you fail to think about it in this way, you run the risk of just uploading ‘stuff’ onto the internet. And
The member journey – think it through
A clear sense of purpose and well defined audience are the foundations of a great online membership service. With these building blocks in place it is time to go a little deeper and start planning. Planning has a number of aspects to it – all of which inter-relate. As one strand of the plan becomes
The quantity question – part 1
You may have noticed that, so far, my blogs have focused very much on thinking about your members. That isn’t going to change. Online membership isn’t just about getting your ‘stuff’ out there, it is about creating an experience. That means that being in the head of your potential customer is crucial (frankly, it’s crucial
The quantity question – part 2
You may have noticed that, so far, my blogs have focused very much on thinking about your members. That isn’t going to change. Online membership isn’t just about getting your ‘stuff’ out there, it is about creating an experience. That means that being in the head of your potential customer is crucial (frankly, it’s crucial
The clue is in the name….
If you want an online membership service you need to make your members your first priority. Does that sound a bit obvious? That’s because there is a common misconception that the main area of focus is in getting members (aka ‘sales and marketing’). The fact is, however, that the cost (in time, effort and advertising) of finding
When is cheap and cheerful good enough?
Not so long ago, my coach raised the question of ‘perfectionism.’ That got me to thinking about that same topic in relation to online membership. When you are planning a programme it would be very easy to strive for a perfect solution. ‘Perfect’ isn’t possible, however, and if you wait until your outputs are perfect,