The Content Alchemist, Author at Creative Words

Testimonials – the win-win

Okay. I know what you are thinking: “Testimonials? For Customer engagement? Surely a testimonial is marketing?” For you and your business – yes it is! But it’s also so much more than that. The power of testimonials  There’s a huge win-win for both you and your customers when it comes to giving and receiving testimonials.

Adding Value

Adding value to your existing customers goes a long way to keeping them happy. For instance, have you ever seen companies who offer new customers a great discount which you – the loyal customer – don’t get? Annoying isn’t it! Your loyal customers should always feel valued above any new customer (it’s what keeps them

How do you handle your unhappy customers

Whether we like it or not things go wrong – it’s a fact of life – but when the proverbial hits the fan, how do you handle your unhappy customers? Getting this right from the get-go is vital to whether they come back or not. So, let’s take a look at some things you’ll want

How to keep customers coming back with regular content

Regular contact with your customers is an essential part of great relationship building. Like any relationship this needs your time and attention, but the benefits (for you both) massively outweighs the work it takes to provide them with regular content. You’ve got their custom – job done isn’t it? Regular contact ensures you’re kept front

Using content to give a new customer a great experience

Creating delighted customers from day one

Using content to give new customers a great experience Creating delighted customers from day one is a priority for every business. While it’s good to celebrate every new customer you get – it’s great news that warrants a few high-fives and a moment or two to feel grateful – once the celebrating is over what

The Content Gold businesses often forget

There is an oft-forgotten type of Content Gold. One which is so important and yet frequently slips off the radar. Can you guess what it is? No? It’s Customer Care Content. We’ve gone to all the trouble (not to mention financial outlay) to attract a customer and get them to buy from you so it

Over the line – how to create effective sales copy

A decision isn’t a sale! Listen carefully, I will say that again for you… A decision is not a sale! For example – “I’ve decided to take a trip to Jordan.” I haven’t booked my flights yet, though. See the difference? A decision to go to Jordan has been made but no concrete action has

Getting to a decision

The primary role of marketing is to get people to the point where they think, “Yes, this is the business for me.” To be clear though, that does not mean they’ve actually placed an order. Getting people to a decision is actually the toughest step, because there are so many factors that influence it. Consider this…

Cultivating Interest

If you want people to be interested in your services and products, you need to cultivate this and demonstrate the value you bring. This is where long-form content comes to the fore. Consider this… When you want to generate interest in what you do here are a few things to bear in mind: ‘People buy

Raising awareness with content

When building a marketing strategy and plan, the first thing you need to do is make people aware that you exist as a business and what you do. I know this might seem obvious, but you’d be surprised how many people just don’t give their attention (or enough attention) to this step. Consider this… To