Content is anything which adds value to the audience. It’s a great definition, but ‘anything’ is such a vague description, and this is part two where we’re delving into the different types of content and when you might want to use them. In the last blog post, we talked about written and visual content. In […]
Content is anything which adds value to the audience. It’s a great definition, but ‘anything’ is such a vague description, so over the next two blogs, we’re going to go into the different types of content and when you might want to use them. The written word Written content can take the form of articles, […]
‘Content’ is such a buzzword these days, and it’s a concept surrounded by myths and anecdotes. Every small business owner has been told at some point that, “You need good content.” Yet, when you dig a bit deeper, you find that ‘you need good content’ creates a lot of confusion and anxiety and, as a […]
Over the last six posts, we’ve delved into how to write. Not the mechanics of syntax and grammar and sentence structure – but how to get you writing in the first place. For those of you who like edited highlights, here’s a short summary of each of the articles, so you can get the gist of each in […]
In my recent blog series, I’ve been writing about tips and techniques to help you get started with your own writing. Before we move onto the next series, I wanted to share with you one tool that will help with your writing. In this case, it is a book that I’ve mentioned a few times in […]
It’s time to start writing – now don’t panic! If you’ve followed the steps outlined in our previous blogs in this ‘How to Write’ series, you’ll now have a full outline for your own article. All that should be left is to get on and write. Unfortunately, for a lot of people, this is where […]
You’ve got a target audience in mind and you’ve got all your ideas written down– now’s the time to think about the structure of your article. To do this you need to answer one question: What is the ONE THING you want your ideal reader to take away? This needs to be one very clear point and the […]
How do I get started? Oh! The dreaded blank piece of paper! This is one of the hardest challenges you can face as a writer. Staring at an empty page (or screen) is intimidating and knowing how to get your teeth into the piece is so tough. And the more you think about it, the […]
But what do I write? It’s a common conundrum. In my last blog we spoke about how to get into the discipline of writing and that doing something (anything) every day is the cornerstone for building your writing muscle. Having tackled ‘how?’, the question which often comes winging our way is “What do I write about?” To answer what? start […]
“How do you write?” This is one of the questions that we’re often asked. It’s also one of the most vague and difficult to answer. Seeking the ‘How to write’ rule book? If you’re not confident about the process of writing, it would be ideal to have some kind of rule book that would tell […]
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Delving into content types – Part 2
/in Making Content Work for You/by The Content AlchemistDelving into content types – Part 1
/in Making Content Work for You, Uncategorized/by The Content Alchemist