A clear sense of purpose and well-defined audience are the foundations of a great online membership service. With these building blocks in place, it’s time to go a little deeper and start planning your member journey. Planning has a number of aspects to it – all of which inter-relate. As one strand of the plan […]
Okay. I know that title sounds like a ridiculously obvious statement, but you’d be surprised how many people have never considered their online membership at a strategic level and thought about purpose. But, if you fail to think about it in this way, you run the risk of just uploading ‘stuff’ onto the internet. And […]
If knowledge and experience is a main part of the service you deliver, it can make sense to turn that into a product. After all, plenty of coaches, trainers and speakers have done exactly that. And, if you currently work in a one-to-one setting (a coach or therapist), it can seem very appealing to move […]
As a business owner you will probably need to make a presentation at some point. Whether for a business meeting, an opportunity to speak at an event or (most often) at a business networking meeting, that time will come when you need to stand up in front of a roomful of people and express yourself […]
“You need to do more with your content?” We’ve lost count of the number of people who book a call with us and start by saying they’ve been told they should do more with their content. While it might be a true statement, it isn’t necessarily a helpful one. So they come to us and […]
We all do it every day – a quick reply, an invitation, a follow up, a set of instructions… writing emails has become ubiquitous in our daily life. First invented in 1971 and becoming common place in the mid90s when Mail servers made them easy to include in daily life, it is now estimated that […]
When you work with a content writer, they may ask you about the tone of voice to use. You probably know about tone of voice when it comes to speaking, but how can the written word have a tone of voice and how do you describe it? In writing, we use this expression tone of […]
Any busy business owner knows that one of the best ways you can give your business a leg-up and set it up to grow is to take all those tasks you do over and over again, and automate them. Anything from having a reminder to follow up on calls you’ve had, to sending regular emails […]
There are very few cases these days where a business doesn’t need a website. Anyone thinking of working with you is going to want to check you out on your website. If you don’t have one, they may ask themselves why and wonder if you’re a legitimate business. That said, the words you use on […]
Quite often, someone gets in touch with us and asks, “Can you proofread my content for me?” The answer is “Yes” but a little investigation soon shows that it isn’t proofreading they actually want, but copyediting (or even line-editing but that’s a whole different article!). So, let’s get clear on the difference between copyediting and […]
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The member journey – think it through
/in Online membership/by The Content AlchemistIt really helps to know what your online membership is FOR!
/in Online membership/by The Content Alchemist