Making Content Work for You

Making content work for you – the summary

We’ve reached the end of my latest blog series- Make Content Work for You.  So let’s have a brief recap of the things we’ve covered to bring together everything you’ve learned. Content is not one big amorphous blob. Content is anything which adds value to the audience, and as a result there are a number

Secrets of a Content Alchemist

We’ve spent five blogs looking at the theory of creating great content. Time to focus on how this all works in the real world. Specifically we’re going to look at how I apply these tips in my capacity as a small business owner with a bit of a behind-the-scenes look at how I go about

Planning your content

One of the master keys to feeling on top of your content is by planning ahead. This will not only help you produce content, but also maintain an audience who are more likely to follow your work. Here are my top tips for planning. Think about the audience and the value you can bring to

Roadblock! What’s stopping you creating great content?

Now that you know what content is, and what kind of content you can provide, what’s stopping you producing it? Here, from my experience, are the four main roadblocks to getting going. What do I  have to offer? You may think you couldn’t provide valuable content but that’s simply not true. Everybody has something they

Delving into content types – Part 2

Content is anything which adds value to the audience. It is a great definition but ‘anything’ is such a vague description, and this is the second blog going into the different types of content and when you might want to use them. In the last blog post we talked about  written and visual content. In

Delving into content types – Part 1

Content is anything which adds value to the audience. It is a great definition but ‘anything’ is such a vague description, so over the next two blogs we’re going to go into the different types of content and when you might want to use them. The written word Written content can take the form of

The three great Myths of Content

The Three Great Myths of Content

‘Content’ is such a buzzword these days – it is a concept surrounded by myths and anecdotes. There isn’t a small business owner who hasn’t been told “you need good content.” Yet, when you dig a bit deeper you find that ‘you need good content’ creates a lot of confusion and anxiety and, as a