Our vision is to be the gift of time to small businesses via Content Alchemy – the art and science of transforming material into content gold – so they can do what they are best at, confident that their content is supporting their aspirations.
Our mission is to help small business owners and individuals with content solutions which generate leads, help customers or unlock passive income. We support the entire process from initial strategy to final delivery across a wide range of content.
Our role is as comprehensive or as light- touch as is right for the client.
We create – working directly with clients, tuning into their values and tone of voice so the content we produce reflects who they are.
We support – helping clients achieve the content goals they have for themselves, with expert advice, review and accountability.
We train – providing the skills and confidence clients need to create their own high-quality content.
We partner – working with other creatives to allow them to include content as part of their offering
By doing this we give our clients unique, authentic content out in the market (not just sitting in an in-tray waiting for the next step).
At Creative Words we work according to a set of values which we feel strongly about. These are all aimed at creating freedom: for our clients, our team and for the wider world.
This is our vision and also a value. Everything we do is intended to give clients the time to do the things they are great at and not have to worry about content.
It is very easy to do work for work’s sake – but that is not what we want to do. We want to do right by our clients, So, if we don’t think we can help, or if now isn’t the right time, we will say so. If we make a mistake we will own up to it and do what we can to put it right. If we see other opportunities or can make other connections for clients, we will.
People come first. Always. We will always do what we can to deliver great work but every member of our team is a human being first and deserves to be treated with respect. They are entitled to holidays, to work reasonable hours and time off when they are sick or facing a family crisis.
Content Alchemy is about transformation and creating gold. That means money, yes, but also that the content we create for clients is bespoke, personal and authentically ‘you’. It may take a little longer and cost a little more but we feel that it is worth it. We want our clients’ brilliance to shine through in a world of hasty, anodyne content.
The world is full of people who are not as fortunate as we are, with an environment under threat and an attitude of ‘quick fixes’ and instant results. We think it can be better and we do what we can to create a better world. We don’t compromise on our values and we won’t work with people who disregard the environment or seek to manipulate people to their own end.