business Archives - Creative Words

business Archives - Creative Words

business for good

Make a difference to the world

How often do you stop and think about how privileged your life is compared to hundreds of millions of others? The world is full of people who are not as fortunate as we are. It’s shocking and humbling to think that the basic standard of living that we’re accustomed to, is the equivalent of unheard-of

Planning Content

Planning your Content for 2021

December! A month of frenzy and then, on the 26th, it all goes quiet for a few days. For most small business owners, this is a great time to draw breath, reflect and plan for the new year. So, if during your pause, you’re thinking about content plans for the coming year, here are my

Maintain your results by maintaining your website

Back in the first of this series I gave you a single message: Website Good!! This blog also gives you a single message: Out of date website bad!!! What happens when someone visits an out of date website? You probably already know the answer to this one. You’ve probably done it yourself. You go to

What is it that you do? Writing your Products and Services pages

Has it really taken me until blog five to get to the product and services pages? For most business owners, this can feel like the most important place to focus. It is, after all, where you list all the things your business offers which make you money. Very true – but hopefully by now you’ve

What’s it all about?

What is the second most visited page on most businesses’ websites? I only learned the answer to this one recently and it really surprised me. It’s your About pages. Strange, isn’t it but it does make sense. It may not be the second place a new visitor goes (especially not if you’ve got your home page

Let’s get Physical!

Print is where it all comes together Words are the remit of the copywriter and they will show up on the web and in social media and PR and in print, packaging and display. Visuals are the remit of the graphic designer, and the first piece of work will be your brand and the shortcut

Podcasting – What is it and Why do I Need One?

We’re all told that small businesses must have a social media presence. Whilst this will likely depend on the market,  Facebook, Twitter, LinkedIn and YouTube are all staples of an effective social media strategy. Whether the aim is to generate leads, raise awareness or simply show that you’re active, podcasts are another valuable tool in

Anyone Can with Canva!

As the online market place expands, it’s increasingly important to develop ways to stand out from the crowd. Chances are, your business is in an already-busy sector, so showcasing your uniqueness through your visual content can be the thing that lifts you out of the sea of ‘vanilla’ and helps people to notice you! Weaving

Video for Business – Yeah But…

“Hey, you ought to do a video or Facebook Live for your business!” That’s quite an ask isn’t it? How does it make you feel? From what I’ve encountered over the past two years it usually is followed by “That’s a great idea but…” Maybe you’ve said or thought this to yourself? And it’s totally