How you handle change is key for every business. Let’s be honest, the vast majority of us don’t respond well to it, and our reaction is actually a primal response, because ‘staying the same’ equates to staying safe. So, when there’s change occurring, the main priority for your business is to adopt a communication style that
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content Archives - Creative Words
Welcome aboard – content for new joiners
The way you welcome aboard new joiners is vital – first impressions are very important! Statistically a third of new joiners quit in their first few months of a new job, while another third say they knew in their first week that this was a place they wanted to stay for the long-term. So, the
Accountants – do you stand out from the Crowd?
There is a common misconception about accountants that their only concern is with compliance. Many accountants’ websites lead with compliance work and that feeds this perception. With the increasingly crowded marketplace that is the internet and a whole host of accountants, even in your local area, how is a prospective client to choose from the
How to communicate in uncertain times
Knowing how to communicate with your people in uncertain times is crucial for your business. At times of rapid change, many of your people will be scared and looking to you for guidance and to let them know, to the best of your ability, what’s going to happen to them. There are a few practical
People are your greatest asset
As the saying goes, ‘people are your greatest asset’! While it might be an old saying, can you, hand-on-heart, say it’s true in your business? Do you value all of your people, regardless of the position they hold? If you do that’s great, but do you actually show them they’re valued? Scott Adams once described
Testimonials – the win-win
Okay. I know what you are thinking: “Testimonials? For Customer engagement? Surely a testimonial is marketing?” For you and your business – yes it is! But it’s also so much more than that. The power of testimonials There’s a huge win-win for both you and your customers when it comes to giving and receiving testimonials.
Adding Value
Adding value to your existing customers goes a long way to keeping them happy. For instance, have you ever seen companies who offer new customers a great discount which you – the loyal customer – don’t get? Annoying isn’t it! Your loyal customers should always feel valued above any new customer (it’s what keeps them
How do you handle your unhappy customers
Whether we like it or not things go wrong – it’s a fact of life – but when the proverbial hits the fan, how do you handle your unhappy customers? Getting this right from the get-go is vital to whether they come back or not. So, let’s take a look at some things you’ll want
Creating delighted customers from day one
Using content to give new customers a great experience Creating delighted customers from day one is a priority for every business. While it’s good to celebrate every new customer you get – it’s great news that warrants a few high-fives and a moment or two to feel grateful – once the celebrating is over what
The Content Gold businesses often forget
There is an oft-forgotten type of Content Gold. One which is so important and yet frequently slips off the radar. Can you guess what it is? No? It’s Customer Care Content. We’ve gone to all the trouble (not to mention financial outlay) to attract a customer and get them to buy from you so it