Creating something wonderful for our clients is a value that runs through everything we do at Creative Words. You see, Content Alchemy is about transformation and creating gold. That’s why the content we create for our clients is bespoke, personal and authentically and wonderfully ‘you’! Yes, the creation process may take a little longer and
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content creation Archives - Creative Words
The ‘Official’ content for your people
There is ‘official’ content for your people that is essential, required and legally needed. While Creative Words is of course great at creating content, we’re not qualified to talk about this particular type of ‘official’ content. So, for this final blog in our series we’ve invited HR specialist, Pippa Dennitts of Sagegreen, to share her
How you handle change
How you handle change is key for every business. Let’s be honest, the vast majority of us don’t respond well to it, and our reaction is actually a primal response, because ‘staying the same’ equates to staying safe. So, when there’s change occurring, the main priority for your business is to adopt a communication style that
Welcome aboard – content for new joiners
The way you welcome aboard new joiners is vital – first impressions are very important! Statistically a third of new joiners quit in their first few months of a new job, while another third say they knew in their first week that this was a place they wanted to stay for the long-term. So, the
How to communicate in uncertain times
Knowing how to communicate with your people in uncertain times is crucial for your business. At times of rapid change, many of your people will be scared and looking to you for guidance and to let them know, to the best of your ability, what’s going to happen to them. There are a few practical
People are your greatest asset
As the saying goes, ‘people are your greatest asset’! While it might be an old saying, can you, hand-on-heart, say it’s true in your business? Do you value all of your people, regardless of the position they hold? If you do that’s great, but do you actually show them they’re valued? Scott Adams once described
Adding Value
Adding value to your existing customers goes a long way to keeping them happy. For instance, have you ever seen companies who offer new customers a great discount which you – the loyal customer – don’t get? Annoying isn’t it! Your loyal customers should always feel valued above any new customer (it’s what keeps them
Planning it out
Managing dynamic content is all in the planning. Or rather, not having a content plan can be so paralysing that it can kill your creativity. Worrying about this morning’s post is so much more stressful than having to come up with something for six weeks ahead. Having plenty of ideas in the hopper really helps take