One of the greatest settings for telling your story is in blogs. This is the place where you can go into lots of detail and really share your journey, your knowledge, and your expertise. The ideal length for a blog is between 500-1000 words. This is long enough to make your story engaging and value driven. Any longer and people will likely just switch off.

Serialise your story

Keeping the 500-1000 words in mind, to really deliver your story in a compelling way (rather than as one long novel), consider writing it as a series of short stories. Serialising your story in this way allows you to go into even greater detail. Then you can really take your audience with you on a journey of discovery. Plus, you’ll be creating enough content in one go to share across several weeks or months (depending on how regularly you publish).

Experience is gold

The experience you’ve gained over your lifetime and in business is invaluable. When thinking about the stories you want to create, draw on all these experiences. As well as writing blogs that are focused on your specialist field, why not share your perspectives on what it’s like to run a business. There are always highs and lows and learning points that will be so helpful for your audience.

Celebrate your milestones

When big things happen and you achieve your goals, make sure you celebrate them with your audience too. People love to hear all about your wins and what you’ve done to achieve them. It inspires and encourages others to reach for the things they desire as well.

The power of case studies

Client case studies make a really powerful storytelling tool. To be clear, a case study is not a testimonial. Case studies are written by you and tell the story from the first point of contact with your client, all the way through to final delivery. The potent thing about case studies is their ability to show a genuine transformation a client has had through engaging with your product or service. Because it’s shared from their perspective, this can have a far greater impact on prospective new clients. That’s because they’re no longer taking just your word for how good what you offer is. A great case study details your client’s original pain points and why they chose to reach out to your business in particular for a solution. Then it covers the process of engaging with your solution. What it entailed. And ultimately how things moved from pain to pleasure because of working with you.

Be the expert

Never underestimate the level of expertise you have in your chosen field. Commenting on your industry by telling your story from the position of an expert, shows that you really have something valuable to offer. As I hope you can see, blogging can be a really great way of engaging your audience. It gives you the opportunity to share your past, present and future stories. Plus, your expertise in a compelling and educational way that really benefits others. If blogging is something you love to do, but you’re unsure whether you’re using it in the best way to convey your story, book in for a free content review. Together we can take a look and ensure your storytelling is being shared in the most impactful way possible.

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