content alchemy Archives - Creative Words

content alchemy Archives - Creative Words


How We Live Our Values

Did you know that over 80% of people make a buying decision based on the values of an organization? That’s a lot of people! While your sharp well written sales copy will bring customers in, when faced with a choice between you and your competitors, an alignment with a company’s values is often the deciding


Sharing your wisdom from the stage

Being a speaker and sharing your wisdom from the stage isn’t for everyone! For some, the idea of being centre stage in front of an audience without a script to read from is one of the most terrifying things they can imagine! But, for those of you who like the idea of being a public

Providing the fishing net - training

Providing the fishing net

Providing the fishing net? I can imagine you’re wondering what on earth I’m talking about and how this can possibly relate to content for income? Bear with me and I’ll explain! As the saying goes… “Give a man a fish and you feed him for a day. Teach a man to fish and you feed

online membership

Online membership – From a one-to-one to one-to-many model

If you’re looking to move from a 1:1 to 1: many model, online memberships are a great option to explore. To be clear – online training and online memberships are provided on the same or similar platforms; the difference lies in the outcome you’re looking for and how people pay you. Payment for online memberships

write a book

How to write a best-selling book and become a millionaire…

If you want to write a best-selling book and become a millionaire, be prepared for a long hard journey and a big dose of luck! Books, in and of themselves, aren’t usually big money-spinners – sorry to shatter any dreams you had around that! While we like to imagine that writers spend their days focusing

Passive Income - make money while you sleep

Passive Income – make money while you sleep

“Make money while you sleep” is how passive income streams are generally marketed these days. Sounds like a very attractive prospect doesn’t it, and how hard can it be? Surely if so many people are doing it, it must be simple right?! Simple – yes. But don’t be fooled because simple doesn’t mean effortless. So,

official content for your people

The ‘Official’ content for your people

There is ‘official’ content for your people that is essential, required and legally needed. While Creative Words is of course great at creating content, we’re not qualified to talk about this particular type of ‘official’ content. So, for this final blog in our series we’ve invited HR specialist, Pippa Dennitts of Sagegreen, to share her

Regular engagement

Regular engagement – it isn’t ‘once and done’

When it comes to communicating with your people, it’s important to understand that regular engagement isn’t a ‘once and done’ thing. When people first join, they’re like sponges soaking in information about who you are as a business and why the way you do things matters. Over time however people forget unless, of course, they’re

How you handle change

How you handle change

How you handle change is key for every business. Let’s be honest, the vast majority of us don’t respond well to it, and our reaction is actually a primal response, because ‘staying the same’ equates to staying safe. So, when there’s change occurring, the main priority for your business is to adopt a communication style that

Content for new joiners

Welcome aboard – content for new joiners

The way you welcome aboard new joiners is vital – first impressions are very important! Statistically a third of new joiners quit in their first few months of a new job, while another third say they knew in their first week that this was a place they wanted to stay for the long-term. So, the