• Facebook
  • Twitter
  • Instagram
  • LinkedIn
info@creativewords.cc | 01284 774797
Creative Words
  • Home
  • Services
    • Marketing Magic
    • Customer Gold
    • Team Sorcery
    • Income Alchemy
  • Blog
  • Online Training
    • Book-Writing Gold
    • Demystifying Content
    • Website Gold
    • 60-Second Gold
  • About Us
    • Pricing and How We Charge
    • Testimonials
    • An Interview With Cate
    • Creative Words in Podcasts
    • Our Team
  • Contact Us
  • Search
  • Menu Menu
How you handle change
The Content Alchemist

How you handle change

May 20, 2020/in Content for your People/by The Content Alchemist

How you handle change is key for every business.

Let’s be honest, the vast majority of us don’t respond well to it, and our reaction is actually a primal response, because ‘staying the same’ equates to staying safe. So, when there’s change occurring, the main priority for your business is to adopt a communication style that helps your people feel as safe as is humanly possible, while you navigate the changes together.

Let’s take a look at how you can achieve this.

How, when and where

The content you provide during any change really matters – in fact it’s vital! It makes a world of difference to the moral of your people when you carefully consider how, when and where you communicate what’s happening!

  1. Make sure communication is in alignment with your values. For example, if one of your values is ‘open communication’ don’t keep planned changes a secret! If it’s ‘collaboration’ ensure your people are involved from the outset.
  2. Remember, the sooner you tell people the longer they have to get used to the idea (check out the Kubler-Ross curve for more on this). No one likes to feel they’re being kept in the dark! This only encourages your people to start creating their own stories about what’s going on. More often than not, fear sets in as they go to the worst-case scenario in their minds.
  3. It’s human nature that people will assume you know more than you do! So, share information as soon as you can and be honest if you’re withholding anything. When your teams feel involved this gives them the opportunity to support the common mission, rather than adopting the attitude of ‘it’s everyone for themselves’.
  4. Take the time to mix up the way you communicate. Use video, broadcast via phone messages, put out newsletters, and so on.

When you’re all going through change I can’t stress enough how important it is to handle your people in a respectful way. While it’s tempting to default to the usual email method for sharing information (because it’s the easiest way for big organisations in particular to reach everyone), that does not provide the personal touch that’s needed. The more you can do face to face meetings (be they in person or via a platform like Zoom) the better.

Respect the free will of your people

Adopting a, ‘People should just do as they’re told’ attitude is NOT a good strategy for change! It is an incredibly disrespectful way to lead at any time and especially so during uncertainty.

When you take the time to speak with your teams directly and present them with honest facts, don’t be surprised by how quickly and happily they get on board for the greater good of the whole. Give your people the opportunity to show themselves at their best! Here’s a great article that highlights this exact point.

I hope this has given you some food for thought with how to communicate with your people during change. If you’d like some help creating content in this area, why not book a free content review and we can give you some pointers.

Tags: #creativewords, business change, content, content alchemy, content creation, your people
https://www.creativewords.cc/wp-content/uploads/2020/04/BlogHeader_ContentForYourPeople_Blog04.png 315 560 The Content Alchemist https://www.creativewords.cc/wp-content/uploads/2022/07/CW-LOGO-R-Landscape-White-300x128.png The Content Alchemist2020-05-20 13:00:412023-11-16 01:47:52How you handle change
You might also like
start bloggingI’m ready to start blogging – where do I begin?
create something wonderfulCreate something wonderful
To be a writer, first you have to write
proofreadingWhat is the difference between proofreading and copyediting?
planning your contentPlanning your Content for 2025
universityGenerating a Buzz for Your University
How to Write - the summaryHow to Write – the series summary
financial servicesCreating Content for Financial Services without baffling your audience
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Articles on The Content Alchemy Blog

  • How do I structure my blogs so they get my message across? May 23, 2025
  • I’m ready to start blogging – where do I begin? April 23, 2025
  • What do I need to include in my blog? March 18, 2025

The Content Alchemy Blog – by topic

  • Blogging (4)
  • Content for Customers (6)
  • Content for Income (5)
  • Content for your People (6)
  • How to write (7)
  • Industry Insights (13)
  • Lost for Words (8)
  • Making a Market (5)
  • Making Content Work for You (8)
  • Online membership (6)
  • So you want to write a book (6)
  • Telling Your Business Story (7)
  • The expert voice (11)
  • Tools (1)
  • Values in Action (6)
  • Websites (6)
  • Your Questions About Our Services (9)
  • Your Questions About Pricing (3)
  • Your Questions Answered (16)
  • Your Questions Comparing Services (4)

Creative Words Ltd
Old School Hall
Well Street
Bury St Edmunds
IP33 1EQ

Creative Words, the ‘alchemy gold’ icon and ‘Content Alchemy’ are registered trademarks of Creative Words Ltd.

The Content Alchemy Blog

How do I structure my blogs so they get my message across?

May 23, 2025/in Blogging/by The Content Alchemist
Read more
https://www.creativewords.cc/wp-content/uploads/2025/05/CW_WordPress_BlogHeader_560x315-7.png 315 560 The Content Alchemist https://www.creativewords.cc/wp-content/uploads/2022/07/CW-LOGO-R-Landscape-White-300x128.png The Content Alchemist2025-05-23 17:44:142025-05-28 17:44:51How do I structure my blogs so they get my message across?

I’m ready to start blogging – where do I begin?

April 23, 2025/in Blogging/by The Content Alchemist
Read more
https://www.creativewords.cc/wp-content/uploads/2025/04/CW_WordPress_BlogHeader_560x315-6.png 315 560 The Content Alchemist https://www.creativewords.cc/wp-content/uploads/2022/07/CW-LOGO-R-Landscape-White-300x128.png The Content Alchemist2025-04-23 18:40:592025-05-06 14:52:20I’m ready to start blogging – where do I begin?
JOIN OUR MAILING LIST
© Copyright - Creative Words | Privacy Policy | Website Terms of Use
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
Welcome aboard – content for new joinersContent for new joinersRegular engagementRegular engagement – it isn’t ‘once and done’
Scroll to top