“Make money while you sleep” is how passive income streams are generally marketed these days. Sounds like a very attractive prospect doesn’t it, and how hard can it be? Surely if so many people are doing it, it must be simple right?! Simple – yes. But don’t be fooled because simple doesn’t mean effortless. So,
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The ‘Official’ content for your people
There is ‘official’ content for your people that is essential, required and legally needed. While Creative Words is of course great at creating content, we’re not qualified to talk about this particular type of ‘official’ content. So, for this final blog in our series we’ve invited HR specialist, Pippa Dennitts of Sagegreen, to share her
Regular engagement – it isn’t ‘once and done’
When it comes to communicating with your people, it’s important to understand that regular engagement isn’t a ‘once and done’ thing. When people first join, they’re like sponges soaking in information about who you are as a business and why the way you do things matters. Over time however people forget unless, of course, they’re
How you handle change
How you handle change is key for every business. Let’s be honest, the vast majority of us don’t respond well to it, and our reaction is actually a primal response, because ‘staying the same’ equates to staying safe. So, when there’s change occurring, the main priority for your business is to adopt a communication style that
Welcome aboard – content for new joiners
The way you welcome aboard new joiners is vital – first impressions are very important! Statistically a third of new joiners quit in their first few months of a new job, while another third say they knew in their first week that this was a place they wanted to stay for the long-term. So, the
Accountants – do you stand out from the Crowd?
There is a common misconception about accountants that their only concern is with compliance. Many accountants’ websites lead with compliance work and that feeds this perception. With the increasingly crowded marketplace that is the internet and a whole host of accountants, even in your local area, how is a prospective client to choose from the
How to communicate in uncertain times
Knowing how to communicate with your people in uncertain times is crucial for your business. At times of rapid change, many of your people will be scared and looking to you for guidance and to let them know, to the best of your ability, what’s going to happen to them. There are a few practical
People are your greatest asset
As the saying goes, ‘people are your greatest asset’! While it might be an old saying, can you, hand-on-heart, say it’s true in your business? Do you value all of your people, regardless of the position they hold? If you do that’s great, but do you actually show them they’re valued? Scott Adams once described
Planning it out
Managing dynamic content is all in the planning. Or rather, not having a content plan can be so paralysing that it can kill your creativity. Worrying about this morning’s post is so much more stressful than having to come up with something for six weeks ahead. Having plenty of ideas in the hopper really helps take
Taking action backwards
Coming up with great ideas for content feels like a passive process, but, in the world of idea generation, it can sometimes be all about action. Have you ever read The Seven Habits Of Highly Effective People By Stephen Covey? If you have, you may know that one of those habits is to begin with