When is cheap and cheerful good enough?

A little while ago, my coach raised the question of ‘perfectionism.’ That got me to thinking about that same topic in relation to online memberships. When you’re planning a programme, it would be very easy to strive for a perfect solution.

‘Perfect’ isn’t possible, however, and if you wait until your outputs are perfect, you’ll never publish anything.

So, when it comes to making compromises to get your brilliance out there, what needs to be as close to perfect as possible and what can you allow to be ‘good enough’?

Where ‘Good’ is good enough

Graphic Design: It’s very tempting to spend a fortune on a top designer to create really polished documents. Actually, it isn’t necessary. When I worked on my first job, the worksheets I created were done in MS Word. Did they look super polished and exciting? No. Could they be used and allow the members to gain what they needed from them? Yes. They were good enough to make a start, test the concept, and see what worked.
Most of the membership platforms will allow you to create some level of branding so it’s unique to you but, just like the content itself, having a web designer creating reams of HTML and CSS for you won’t be needed to get you started.

Quantity: I’ve written a whole blog on the subject of ‘how much?’ so I won’t dwell on it again here, but if you’ve got enough content to make a start, then start!

Software features: If you’re looking for the perfect platform that meets all your needs, you’ll be disappointed! None of them is perfect and you’re going to have to compromise on something. So, take the time to consider what’s most important to you, based on your member journey, and find the best fit. And make use of any free introductory periods and purchase the lowest cost scheme. Even if you’re expecting 50,000 members at launch, upgrading the package takes seconds so it’s safer to get that first 100 on board and then pay extra.

Structure of the site: I’m going to be very specific here about what I mean about ‘compromise’.  It does not mean ‘stick your content any old place, members will find it’ (!!!). It means start with a structure which is clear and simple and has a logic to it. It will be a good place to start. Over time you may come up with something that works better (I do all the time). If you do, then you can make a change at a suitable time.

Invest your time, money, and effort here

Good camera and good sound: You don’t need to fork out an arm and a leg to get a camera and microphone of reasonable quality. Bitter experience has shown me that poor quality images and buzzy sound are real turn-offs for your members. A wired microphone is a good deal better than a radio mic or built in sound. If you can afford a professional cameraman, so much the better – they’ll do the editing for you as well.

Quality of content: Even if you don’t publish very much content at a time, make sure it looks like you care. Show that you value your members enough to invest in quality. That includes the basics such as spelling and clear and simple language (check out my ‘How to write’ blogs). It also means ensuring that your content delivers on your promises. And speaking of which….

Your overall outcome for the course: Let’s say you’ve set an aim of showing your members how to bake the perfect wedding cake, in six easy classes. Make sure that is what you deliver. Getting halfway though and then deciding that baking a fruit cake is good enough, is going to irritate members waiting to learn how to make royal icing! So, once you’ve set that outcome, invest in making it happen.

Software stability: I said that there’s no perfect software and that is true. Even if you compromise on the features available to you, however, do not (ever, ever, ever) invest in a software platform which doesn’t work. That means, sometimes, voting with your feet. It may be a hassle to get all your members transferred to the new platform, but they’ll thank you for it.

Adapt, adapt, adapt

You’re always going to be learning when you first publish your membership service. You may find that you’ll want to change and adjust what you’re doing to make things better. That, in the end, is the best reason not to make it perfect at the beginning. If you do, you’ll never want to move away from your idea of ‘perfect’. But if your members don’t agree, you’ve got to be willing to change.

Here’s to imperfection!