Construction is a small word that covers an infinite number of jobs in a massive industry. It encompasses anything from the small builder to the global construction firm. It also includes all the professional services that support it too – architects, consultants, and fire safety advisers to name but a few. Celebrate your collaborations Construction […]
Buying, selling, and moving house is one of the most stressful things that people can do. It’s probably one of the main reasons most don’t do it often. Many surveys put it as the third most stressful life event; a recent study had it as more stressful than divorce. That’s where you, as estate agents, […]
There’s no doubt that electricians, carpenters, plumbers, painters and decorators are highly skilled tradespeople. And you’re busy because of it. But often, working on your business can take a back seat. And this includes marketing. What the content in your industry looks like As a skilled craftsperson, writing might not be your forte, but it […]
A content marketing strategy might be the last thing on your mind as a therapist or healer. But how to attract clients? In an increasingly crowded arena, having a voice that stands out is more important than ever to keep your practice working for you. Not only does regular content attract new clients to your […]
We Brits make money a complicated and sensitive topic, don’t we? It’s deemed rude to talk about it (especially how much you earn!) and many people don’t like to admit that we don’t understand it. Regulations, especially for businesses, make it even more baffling to us. The last time I took financial advice, I was […]
When it comes to story writing, according to Nigel Watts in his book, ‘Writing a Novel and Getting it Published’, there are 8 key stages to a great story. You may be looking at this and wondering how this relates to your business but, as you’ll see, this gives you a helpful template from which […]
When it comes to your lead to sale process, great content plays a vital role. To create a content-rich customer journey, one of the tried and tested best-practice models I recommend is the A.I.D.A principle, which first emerged back in the late 1800s. The A.I.D.A acronym stands for: Awareness Interest Desire Action For businesses with […]
Something you’ll hear us say often here at Creative Words, is that content is anything that adds value to an audience. Therefore, so is networking. When people go networking and someone asks about their business, they all too often start with “we” or their name and then the category that their business fits into. But […]
Your business story doesn’t always have to be told by you. In fact, in the right situation, it can be more powerful when it’s told from the perspective of your clients in the form of a great testimonial. There’s a huge win-win for both you and your clients when it comes to giving and receiving […]
One of the greatest settings for telling your story is in blogs. This is the place where you can go into lots of detail and really share your journey, your knowledge, and your expertise. The ideal length for a blog is between 500-1000 words. This is long enough to make your story engaging and value […]
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The Three Myths of Content
/in Making Content Work for You/by Katie FosterHow to Write – the series summary
/in How to write/by The Content Alchemist