• Facebook
  • Twitter
  • Instagram
  • LinkedIn
info@creativewords.cc | 01284 774797
Creative Words
  • Home
  • Services
    • Marketing Magic
    • Customer Gold
    • Team Sorcery
    • Income Alchemy
  • Blog
  • Online Training
    • Book-Writing Gold
    • Demystifying Content
    • 60-Second Gold
  • About Us
    • Pricing and How We Charge
    • Testimonials
    • An Interview With Cate
    • Creative Words in Podcasts
    • Our Team
  • Contact Us
  • Search
  • Menu Menu
Image of a balance
The Content Alchemist

The quantity question – part 1

November 8, 2017/in Online membership/by The Content Alchemist

You may have noticed that, so far, my blogs have focused very much on thinking about your members. That isn’t going to change. Online membership isn’t just about getting your ‘stuff’ out there, it is about creating an experience. That means that being in the head of your potential customer is crucial (frankly, it’s crucial in any business but that’s a different conversation).

There are some key considerations about other matters, however, and the ‘how much?’ question is the one that frequently comes up.

Quantity of content has two strands:

  • How much do I provide in any one ‘session’?
  • How far ahead do I need to be in terms of developing the content?

This is a lot to cover in one short article so, in true ‘online membership’ fashion, I’ve split this blog up into two parts. This week we’ll focus on session size.

How much in a session?

There are no hard and fast rules here. You see, to some degree it depends on what your service is for and the journey your members are on.

If, for example, you are publishing your animated cartoons to your fans (purpose of ‘entertainment’ and members consuming all the content on their phone) then one animation per week may be a good place to start. If, however, you are creating an online degree-level course in ancient history (a purpose of ‘skills building’ and a member journey which includes a lot of self-study and reading) then one delivery of everything needed for a month will be more suitable.

Whatever the type and purpose of content, one aspect to be really aware of is the risk of ‘overwhelm.’ You are passionate about your subject and completely immersed in it – of course you are – but others may have more of a passing interest. So, while spending 10 hours a day on your topic may be wonderful for you, it will turn many of your members off. Too much is as much of a problem as too little so think about what you are asking in terms of a time commitment and cut your cloth accordingly.

The other aspect of ‘overwhelm’ is how it relates to you. If your service is delivering regular content then remember that you are the one who has to deliver it – month in and month out. I am sure that you will start out feeling really enthusiastic and ready to invest all your waking hours to creating the content – but will you still want to give up your evenings and weekends to this in three or six months time? The key word is sustainability.

Get the balance right and you will engage, entertain and serve your members, keep them in the long term and, just as importantly, make sure you can keep delivering great content, month after month.

Tags: #creativewords, content, Online membership
https://www.creativewords.cc/wp-content/uploads/2017/11/pharmacy-2066069_960_720.jpg 640 960 The Content Alchemist https://www.creativewords.cc/wp-content/uploads/2022/07/CW-LOGO-R-Landscape-White-300x128.png The Content Alchemist2017-11-08 11:24:182022-08-04 14:55:10The quantity question – part 1
You might also like
Podcasting – What is it and Why do I Need One?
create something wonderful Create something wonderful
What’s it all about?
Delving into content types – Part 1
Health & Wellness Trainers Step Into the Light – Content for Health and Wellness Trainers
Let it all Hang Out – how to get started on a piece
sales Content that supports sales
Accountants - do you stand out from the crowd Accountants – do you stand out from the Crowd?
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Articles on The Content Alchemy Blog

  • The IT crowd – content for software and technology companies February 4, 2023
  • Shout about your expertise – content for travel agents January 9, 2023
  • Looking the part – content for food and drink retailers December 10, 2022

The Content Alchemy Blog – by topic

  • Blogging (6)
  • Content for Customers (6)
  • Content for Income (5)
  • Content for your People (6)
  • How to write (7)
  • Industry Insights (12)
  • Lost for Words (8)
  • Making a Market (5)
  • Making Content Work for You (7)
  • Online membership (8)
  • So you want to write a book (6)
  • Telling Your Business Story (7)
  • The expert voice (11)
  • Tools (2)
  • Values in Action (6)
  • Websites (6)

Creative Words Ltd
St Andrew’s Castle
33 St Andrew’s Street
Bury St Edmunds
IP33 3PH

Creative Words, the ‘alchemy gold’ icon and ‘Content Alchemy’ are registered trademarks of Creative Words Ltd.

The Content Alchemy Blog

The IT crowd – content for software and technology companies

February 4, 2023/in Industry Insights/by The Content Alchemist
Read more
https://www.creativewords.cc/wp-content/uploads/2023/02/BlogHeader_IndustryInsightsSeries_Blog06-5.png 315 560 The Content Alchemist https://www.creativewords.cc/wp-content/uploads/2022/07/CW-LOGO-R-Landscape-White-300x128.png The Content Alchemist2023-02-04 02:25:322023-02-04 02:30:05The IT crowd – content for software and technology companies

Shout about your expertise – content for travel agents

January 9, 2023/in Industry Insights/by The Content Alchemist
Read more
https://www.creativewords.cc/wp-content/uploads/2023/01/BlogHeader_IndustryInsightsSeries_Blog07.png 315 560 The Content Alchemist https://www.creativewords.cc/wp-content/uploads/2022/07/CW-LOGO-R-Landscape-White-300x128.png The Content Alchemist2023-01-09 16:23:542023-01-09 16:24:13Shout about your expertise – content for travel agents
JOIN OUR MAILING LIST
© Copyright - Creative Words | Privacy Policy | Website Terms of Use
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
The member journey – think it throughImage of a railway stationImage of a balanceThe quantity question – part 2
Scroll to top