Tag Archive for: content

Taking action backwards

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Coming up with great ideas for content feels like a passive process,…

Planning it out

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Managing dynamic content is all in the planning. Or rather, not having…

Using content to make a market

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When we think of content from a business perspective, we most…

Raising awareness with content

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When building a marketing strategy and plan, the first thing…

Getting to a decision

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The primary role of marketing is to get people to the point where…

Over the line – how to create effective sales copy

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A decision isn’t a sale! Listen carefully, I will say that…

The Content Gold businesses often forget

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There is an oft-forgotten type of Content Gold. One which is…
Using content to give a new customer a great experience

Creating delighted customers from day one

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Using content to give new customers a great experience Creating…

How do you handle your unhappy customers

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Whether we like it or not things go wrong – it’s a fact of…

Adding Value

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Adding value to your existing customers goes a long way to keeping…

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