Taking action backwards

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Coming up with great ideas for content feels like a passive process,…

Reuse, recycle, reinvent

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Nothing is more depressing than coming to write your regular…

Jackanory

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Let me tell you a story … Who, on reading that, doesn’t…

The generation game

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It is surprising how often I am told ‘I just don’t have the…

Look around you

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When you are seeking inspiration for content, simply lifting…

Ask the audience

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If you don’t know what to write about, remember the first rule…

Lost for words

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In talking to people about content, far more of the challenges…

Maintain your results by maintaining your website

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Back in the first of this series I gave you a single message: Website…

What is it that you do? Writing your Products and Services pages

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Has it really taken me until blog five to get to the product…

What’s it all about?

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What is the second most visited page on most businesses’ websites? I…

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