Over the line – how to create effective sales copy

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A decision isn’t a sale! Listen carefully, I will say that…

Getting to a decision

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The primary role of marketing is to get people to the point where…

Cultivating Interest

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If you want people to be interested in your services and products,…

Raising awareness with content

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When building a marketing strategy and plan, the first thing…

Using content to make a market

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When we think of content from a business perspective, we most…

Planning it out

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Managing dynamic content is all in the planning. Or rather, not having…

Taking action backwards

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Coming up with great ideas for content feels like a passive process,…

Reuse, recycle, reinvent

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Nothing is more depressing than coming to write your regular…

Jackanory

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Let me tell you a story … Who, on reading that, doesn’t…

The generation game

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It is surprising how often I am told ‘I just don’t have the…

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The Content Alchemy Blog

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