Marketing Archives - Creative Words

Testimonials – the win-win

Okay. I know what you are thinking: “Testimonials? For Customer engagement? Surely a testimonial is marketing?” For you and your

Getting to a decision

The primary role of marketing is to get people to the point where they think, “Yes, this is the business

Raising awareness with content

When building a marketing strategy and plan, the first thing you need to do is make people aware that you

Using content to make a market

When we think of content from a business perspective, we most commonly think of it in relation to marketing. We think