content marketing Archives - Creative Words

content marketing Archives - Creative Words

Getting to a decision

The primary role of marketing is to get people to the point where they think, “Yes, this is the business for me.” To be clear though, that does not mean they’ve actually placed an order. Getting people to a decision is actually the toughest step, because there are so many factors that influence it. Consider this…

Raising awareness with content

When building a marketing strategy and plan, the first thing you need to do is make people aware that you exist as a business and what you do. I know this might seem obvious, but you’d be surprised how many people just don’t give their attention (or enough attention) to this step. Consider this… To

Using content to make a market

When we think of content from a business perspective, we most commonly think of it in relation to marketing. We think of websites, blogs, social media and emails – all designed to generate leads for our business. It isn’t the only type of content, of course, but since it is the one we all think of,