Social Media is an immediate form of content that’s fast paced and mainly focused on the present. So, when you’re telling your business story using this medium, it’s important not to spend too much time dwelling on history. Because of the speed at which social media moves, sharing the in-the-moment parts of your story (e.g., […]
Having a website is pretty much a ‘given’ for most businesses these days. When someone visits it, you want them to fall in love with what they see and experience a warm and fuzzy resonance with the content. What a lot of people don’t realise, is that their website needs to tell two clear stories. […]
Hands up who loves a good story? Me too! Children and adults alike, we all resonate with stories in some way. And the story of your business is no different. Told in the right way, it can be just as engaging as Jack and the Beanstalk or Rumpelstiltskin. Facts tell and stories sell! So, to […]
At Creative Words our people are the beating heart of our business and are always more important than profit. They come first. Always. And while we’ll always do what we can to deliver great work for our clients, every member of our team is a human being first and deserves to be treated with respect. […]
Being the gift of time is not only one of our values, it is our vision too. And, as we celebrate our 4th anniversary, it’s as important to us as ever. Creative Words founder and director, Cate, explains, “The idea of being the gift of time came to me before our other values were formed. […]
Creating something wonderful for our clients is a value that runs through everything we do at Creative Words. You see, Content Alchemy is about transformation and creating gold. That’s why the content we create for our clients is bespoke, personal and authentically and wonderfully ‘you’! Yes, the creation process may take a little longer and […]
There is a common misconception about accountants that their only concern is with compliance. Many accountants’ websites lead with compliance work and that feeds this perception. With the increasingly crowded marketplace that is the internet and a whole host of accountants, even in your local area, how is a prospective client to choose from the […]
It would be nice to think that doing right by clients was a value that every business honoured, but sadly it isn’t necessarily the case. Where some might do work for work’s sake, that’s not what we do. At Creative Words we want to do right by our clients, so, if we don’t think we […]
How often do you stop and think about how privileged your life is compared to hundreds of millions of others? The world is full of people who are not as fortunate as we are. It’s shocking and humbling to think that the basic standard of living that we’re accustomed to, is the equivalent of unheard-of […]
Did you know that over 80% of people make a buying decision based on the values of an organization? That’s a lot of people! While your sharp well written sales copy will bring customers in, when faced with a choice between you and your competitors, an alignment with a company’s values is often the deciding […]
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/in How to write/by The Content AlchemistStructure your ideas from a single point
/in How to write/by The Content Alchemist