There is a common misconception about accountants that their only concern is with compliance. Many accountants’ websites lead with compliance work and that feeds this perception. With the increasingly crowded marketplace that is the internet and a whole host of accountants, even in your local area, how is a prospective client to choose from the
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Cultivating Interest
If you want people to be interested in your services and products, you need to cultivate this and demonstrate the value you bring. This is where long-form content comes to the fore. Consider this… When you want to generate interest in what you do here are a few things to bear in mind: ‘People buy
Maintain your results by maintaining your website
Back in the first of this series I gave you a single message: Website Good!! This blog also gives you a single message: Out of date website bad!!! What happens when someone visits an out of date website? You probably already know the answer to this one. You’ve probably done it yourself. You go to
What is it that you do? Writing your Products and Services pages
Has it really taken me until blog five to get to the product and services pages? For most business owners, this can feel like the most important place to focus. It is, after all, where you list all the things your business offers which make you money. Very true – but hopefully by now you’ve
What’s it all about?
What is the second most visited page on most businesses’ websites? I only learned the answer to this one recently and it really surprised me. It’s your About pages. Strange, isn’t it but it does make sense. It may not be the second place a new visitor goes (especially not if you’ve got your home page
Creating an inviting Home page
As a general rule, your Home page is the first thing that most people will see of your website. But (and this is a really big ‘but’) I want you to think of it like the front door of your house. You don’t want to leave people standing there! The idea is to invite your
How many pages?
This is one of those ‘How long is a piece of string?’ types of question. It is, however, something that deserves a bit of thought. Once you have given some thought to how your website is found and used you’ll be able to start planning out your site with that in mind. Work it out based
It starts with knowing how your website is used
Having a website is seen as a business essential these days. One of the first steps in setting up a new business is to get a website domain (which also gives you an email address) which is right for the business. I’ve known plenty of people who even name their business based on which web