techniques Archives - Creative Words

Getting organised to write your masterpiece

At the start of the year you said to yourself “This is the year that I’m going to write a book.” If you’ve been following my blog series on this topic you’ll now have a better idea of what is involved. Now, then, is the time to get organised and, by bringing it all together

Getting into print

Someone asked me recently, “How did you get published? Is it expensive?” These days, there are so many different ways to get your book into print that I thought I would share the one most people use these days – self-publishing. It is worth saying, from the outset, that I am one person, using a

It’s not just about the writing

How much of the time it takes to create a book is spent writing? Not as much as you’d think. I was once introduced to a model of writing that makes writing only 30% of the process. The bulk of the time is spent either side if the writing. We’ve already discussed planning so now seems

When writing non-fiction make four decisions first

If you have a non-fiction masterpiece within you, dying to get out, it can feel like a challenge. No making stuff up like those lucky fiction types. No. You have to make sure everything you say is right! Well, not quite. Any book you write is from your own perspective so opinion is allowed as

For fiction, you need to consider the four elements

When your ambition is to write a novel, one can sometimes feel rather daunted by the process. It isn’t like writing non-fiction, where the information all exists and your job is to organise it and put your perspective on it.  No – you have to make stuff up. Let’s be clear here, unless you are a

To be a writer, first you have to write

Who has started 2019 by saying, “This year I want to write a book?” The desire to write a bestseller is a common desire. Plenty of people dream of pouring out their soul into a novel, or sharing their wisdom in a non-fiction masterpiece. The fantasy usually leads to one having an unexpected bestseller at

Video for Business – Yeah But…

“Hey, you ought to do a video or Facebook Live for your business!” That’s quite an ask isn’t it? How does it make you feel? From what I’ve encountered over the past two years it usually is followed by “That’s a great idea but…” Maybe you’ve said or thought this to yourself? And it’s totally

The expert voice

There are so many different ways to get out there with content and, for most small businesses who are busy and juggling lots of different things, all those channels can be baffling and confusing. Frankly, it is tough to know where to start and what to do so doing nothing feels safer. Even more so

Making content work for you – the summary

We’ve reached the end of my latest blog series- Make Content Work for You.  So let’s have a brief recap of the things we’ve covered to bring together everything you’ve learned. Content is not one big amorphous blob. Content is anything which adds value to the audience, and as a result there are a number

Secrets of a Content Alchemist

We’ve spent five blogs looking at the theory of creating great content. Time to focus on how this all works in the real world. Specifically we’re going to look at how I apply these tips in my capacity as a small business owner with a bit of a behind-the-scenes look at how I go about