Okay. So you’ve decided you want to start blogging. You’ve figured out what to write about. Let’s get blogging – yes? Not quite! There are a few questions that you should ask yourself. Who is your audience? Work out who would be interested in what you have to say and tailor your blog to them. […]
So, you’re contemplating a blog and now you’re seeking inspiration to get you going. Before we delve into ‘How’ (coming up in later articles) I thought it would help to give you some types of blogs which you might like to consider. This is, by no means, an exhaustive list, but a few suggestions to […]
In the world of fast paced social media, you could be forgiven for thinking that blogging is out-dated. Almost everyone, from your grandmother to your potential business partner, is on Tik Tok or LinkedIn – and anybody who is anybody is on various platforms daily (including Presidents and Prime Ministers). Social media is now so […]
A little while ago, my coach raised the question of ‘perfectionism.’ That got me to thinking about that same topic in relation to online memberships. When you’re planning a programme, it would be very easy to strive for a perfect solution. ‘Perfect’ isn’t possible, however, and if you wait until your outputs are perfect, you’ll […]
December! A month of frenzy and then, on 26th December, it all goes quiet for a few days. For most small business owners, this is a great time to draw breath, reflect, and plan for the new year. So, if, as part of that, you are thinking about planning your content, here are my top […]
If you want an online membership service, you need to make your member experience your first priority. Does that sound a bit obvious? That’s because there is a common misconception that the main area of focus is in getting members (aka ‘sales and marketing’). The fact is, however, that the cost (in time, effort and advertising) of […]
You may have noticed that, so far, my blogs in this series have focused very much on thinking about your members. That isn’t going to change. Online membership isn’t just about getting your ‘stuff’ out there, it is about creating an experience. That means that being in the head of your potential customer is crucial […]
A clear sense of purpose and well-defined audience are the foundations of a great online membership service. With these building blocks in place, it’s time to go a little deeper and start planning your member journey. Planning has a number of aspects to it – all of which inter-relate. As one strand of the plan […]
Okay. I know that title sounds like a ridiculously obvious statement, but you’d be surprised how many people have never considered their online membership at a strategic level and thought about purpose. But, if you fail to think about it in this way, you run the risk of just uploading ‘stuff’ onto the internet. And […]
If knowledge and experience is a main part of the service you deliver, it can make sense to turn that into a product. After all, plenty of coaches, trainers and speakers have done exactly that. And, if you currently work in a one-to-one setting (a coach or therapist), it can seem very appealing to move […]
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How to Write – the series summary
/in How to write/by The Content AlchemistIt’s all about pyramids
/in How to write/by The Content Alchemist