December! A month of frenzy and then, on 26th December, it all goes quiet for a few days. For most small business owners, this is a great time to draw breath, reflect, and plan for the new year. So, if, as part of that, you are thinking about planning your content, here are my top […]
If you want an online membership service, you need to make your member experience your first priority. Does that sound a bit obvious? That’s because there is a common misconception that the main area of focus is in getting members (aka ‘sales and marketing’). The fact is, however, that the cost (in time, effort and advertising) of […]
You may have noticed that, so far, my blogs in this series have focused very much on thinking about your members. That isn’t going to change. Online membership isn’t just about getting your ‘stuff’ out there, it is about creating an experience. That means that being in the head of your potential customer is crucial […]
A clear sense of purpose and well-defined audience are the foundations of a great online membership service. With these building blocks in place, it’s time to go a little deeper and start planning your member journey. Planning has a number of aspects to it – all of which inter-relate. As one strand of the plan […]
Okay. I know that title sounds like a ridiculously obvious statement, but you’d be surprised how many people have never considered their online membership at a strategic level and thought about purpose. But, if you fail to think about it in this way, you run the risk of just uploading ‘stuff’ onto the internet. And […]
If knowledge and experience is a main part of the service you deliver, it can make sense to turn that into a product. After all, plenty of coaches, trainers and speakers have done exactly that. And, if you currently work in a one-to-one setting (a coach or therapist), it can seem very appealing to move […]
As a business owner you will probably need to make a presentation at some point. Whether for a business meeting, an opportunity to speak at an event or (most often) at a business networking meeting, that time will come when you need to stand up in front of a roomful of people and express yourself […]
“You need to do more with your content?” We’ve lost count of the number of people who book a call with us and start by saying they’ve been told they should do more with their content. While it might be a true statement, it isn’t necessarily a helpful one. So they come to us and […]
We all do it every day – a quick reply, an invitation, a follow up, a set of instructions… writing emails has become ubiquitous in our daily life. First invented in 1971 and becoming common place in the mid90s when Mail servers made them easy to include in daily life, it is now estimated that […]
When you work with a content writer, they may ask you about the tone of voice to use. You probably know about tone of voice when it comes to speaking, but how can the written word have a tone of voice and how do you describe it? In writing, we use this expression tone of […]
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