content alchmey Archives - Creative Words

content alchmey Archives - Creative Words

People are your greatest asset

People are your greatest asset

As the saying goes, ‘people are your greatest asset’! While it might be an old saying, can you, hand-on-heart, say it’s true in your business? Do you value all of your people, regardless of the position they hold? If you do that’s great, but do you actually show them they’re valued? Scott Adams once described

Over the line – how to create effective sales copy

A decision isn’t a sale! Listen carefully, I will say that again for you… A decision is not a sale! For example – “I’ve decided to take a trip to Jordan.” I haven’t booked my flights yet, though. See the difference? A decision to go to Jordan has been made but no concrete action has