There is a common misconception about accountants that their only concern is with compliance. Many accountants’ websites lead with compliance work and that feeds this perception. With the increasingly crowded marketplace that is the internet and a whole host of accountants, even in your local area, how is a prospective client to choose from the wide range out there? Business quite often have a tale or two of poor experiences of accountants. They say that they ‘paid a fortune and never saw their accountant from one year to the next,’ or they had lots of surprise bills or they didn’t really understand the value their accountant provided. So, with all this in mind, how do you stand out in a crowded and busy space? How do you reach and persuade prospective clients of your unique selling points?
The answer is simplicity itself – literally!Often websites have too much information in one place. Yes, accountancy is all about the detail, but is that what makes you the best choice for someone visiting your website. You don’t need all that detail on the website. Plus, the more pages you have on your site, the harder it is to keep it updated – and out of date information (especially facts and figures) is so much worse than not providing it at all. Your website’s main purpose is to make it easy for potential customers to learn about you and your services. Then they will feel at ease contacting you.
Write to your ideal clientHaving a client in mind in every part of your website is an important factor in getting your content to the right people. The range of client is vast, as is the range of accountants. Your expertise may be with entrepreneurs, or your sights might be set on large corporations. You may well focus on personal affairs rather than businesses. Whatever you client base is, they need to feel that you are the right fit. And the easiest way to do this? Say so – on the front page of your website. We are specialists in providing accounting for manufacturing businesses. It is that simple. When someone searches on ‘accounting for manufacturing’ in Google, guess what? Your website is going to pop up! And someone looking for an accountant to work with medical professionals will see that you aren’t for them and you won’t waste their time (or yours)!
Speak to your audienceOne of the most common features on any website – not just the accountancy profession – is that they ‘we’ all over the place (!!).
- We do tax returns
- We provide accountancy services
- We are experts in tax planning
- We take your bookkeeping into the cloud.